Senior living apps used for lead nurturing
Five ways to use your seniors living app for lead generation
Lead generation is an important part of any retirement community's success. Having a community app can help you generate leads more efficiently. Here are some ways to use your community app for ongoing lead generation:
Invite seniors in the wider community to join the app: Encourage residents to invite friends, who live in the local community to join the community app as a friend. The Pluss Communities platform has the capacity for you to manage access permissions of different types of users. This allows friends of the community to see certain news posts and participate in certain events. You can advertise apartment sale opportunities and sales events when the timing is right.
Utilise news posts to highlight apartments for sale: Keep your residents up to date with apartments for sale and encourage them to let friends know who might want to live in such a great community.
Promote sales events through the app: Encourage residents to invite their friends to come along to sales events. Use your community app to create and promote events and promotions. This will help attract new leads as well as engage existing ones.
Send notifications: Utilise notifications to draw attention to new content and promotions. This will help keep your existing leads engaged and attract new ones.
Use analytics: Analise user data to find out which content and promotions are resonating with potential leads. This will help you focus your resources on the strategies that are working the best.
By taking advantage of the features of your community app, you can create an effective and ongoing lead generation strategy. If you would like a demonstration of the software in action then please get in touch with one of our staff to get your own personalised guided tour.
